Not Boring Camera took 3 years to build — and it launches faster than every third-party camera app on iPhone. In this clip, Andy Allen explains the full creative journey: starting with wild ideas (3D photography, spatial photos), then realizing the real opportunity was reinventing how the camera feels to use. Every control is modeled in 3D — sliders, dials, and buttons tilt and respond with haptics. The preview isn't full-screen. And the image pipeline strips out Apple's processing entirely ("Super Raw") so you can apply film-inspired LUTs in real time and embrace grain, blur, and happy accidents. Andy's thesis: default camera apps ensure you never take a bad photo, but the trade-off is you can never take a great one.
