In this Launched clip, Aja explains how learning App Store Optimization (ASO) transformed her growth strategy — helping Shotsy reach thousands of users organically.
🔹 Why search intent beats paid ads
🔹 How to identify high-volume keywords early
🔹 The power of being first to market in a new category
🎧 Watch the full episode: https://www.youtube.com/watch?v=553qajdB_HU
#LaunchedPodcast #AjaBeckett #Shotsy #AppGrowth #IndieApps #ASO #AppStoreOptimization