We Sponsored a Football Team to Market Our App (Seriously)
Launched by RevenueCatFebruary 17, 202600:01:44

We Sponsored a Football Team to Market Our App (Seriously)

In this Launched clip, Hidde van der Ploeg and Pol Piella share one of their most unconventional marketing ideas — sponsoring a low-tier football club in Amsterdam… even though it didn’t lead to a single direct download.

🔹 Why they chose a local football club as a marketing stunt
🔹 How brand stories can convert later — not instantly
🔹 A surprisingly affordable marketing experiment for indie devs

🎧 Catch the full episode of Launched Podcast → https://youtu.be/VpdxiQappZI

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