How to price an indie app — subscription vs one time purchase
Launched by RevenueCatOctober 12, 202600:05:00

How to price an indie app — subscription vs one time purchase

If you can afford a $4,000 camera, you can pay more than $2 for an app. In this clip from the Launched podcast, Daniel Kennett — who has been selling indie apps since he was 15 — walks through how he thinks about pricing Cascable Studio: why he resisted the race to the bottom, how he added a subscription tier without alienating his existing customers, why he deliberately avoids the word "lifetime," and what a 25% paid conversion rate tells you about the value of a free tier.

Whether you're launching your first app or reconsidering your current pricing model, there's a lot of hard-won thinking here.

🎙️ Full episode: https://www.youtube.com/watch?v=yZX9s18Ho0A