Andy Allen and his co-founder run Not Boring Software — a 2-person studio behind Weather, Calculator, Timer, Habits, Vibes, and Camera. Their entire value proposition is design, not features. In this clip, Andy explains how they structured a subscription that works more like patronage: early adopters get price-locked, every new app is included, and a "patron plan" at 5x the price (with essentially no extra features) sold shockingly well. He also explains why shipping a "complete" app each year — and never going back to add features — keeps them from getting trapped in a business they don't want to run.
