Joe Fabisevich learned the hard way that giving away too much value can make growing a subscription business harder. In this clip, Joe explains why he moved away from a generous freemium model for Plinky, how charging users earlier helped him understand who was actually willing to pay, and why testing pricing is one of the most important parts of building a sustainable app business. He also shares the marketing lessons behind his growth strategy, including why email remains his most effective channel for converting users into subscribers.
