Don’t Build for a Community You’re Not In
Launched by RevenueCatDecember 03, 202500:00:30

Don’t Build for a Community You’re Not In

💡 “You have to be an authentic member of the community you’re building for.” — Aja Beckett, founder of Shotsy

In this Launched clip, Aja shares one of the most valuable lessons from her early app-building days — why authenticity matters more than any marketing strategy.

Before creating Shotsy, the go-to GLP-1 medication tracking app, she learned the hard way that building for a community you don’t belong to rarely works.

🔹 Why authenticity drives better products
🔹 The importance of founder–community alignment
🔹 How personal experience shaped Shotsy’s success

🎧 Watch the full episode on Launched with Aja Beckett → https://www.youtube.com/watch?v=553qajdB_HU

#LaunchedPodcast #AjaBeckett #Shotsy #AppGrowth #ProductDesign #IndieApps #Authenticity #HealthTech